The History of Outdoor Brand Design - Terrex

Article first published Oct 17, 2024

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Hyper Inclusivity as the original virtue

Strategy – Defining the futurist Terrex brand as a Challenger by recoding outdoor conventions to champion inclusivity and accessibility through sport in nature. This creates more conscious and connected adventures and drives more sustainably-led behaviour.

Creative – Creating a bold visual identity by DeCoding and ReCoding the brand to create clear standout in the market.

FRESHBRITAIN @ ISPO 2024

FreshBritain will be attending ISPO Munich 2024 from December 03 - 05. Book your meeting with FreshBritain's Founder, Bob Sheard, by emailing bob@freshbritain.com.

Article first published Oct 17, 2024

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