The History of Outdoor Brand Design - Kjus

Article first published Oct 17, 2024

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The mountain is a canvas. Show your colors.

Project – KJUS commissioned FreshBritain to create an unexpected campaign launching the new Bauhaus-inspired Fall Winter 19/20 ski collection that cements the brand position of ‘delivering uncompromising solutions' in the ski wear industry.

Creative – Building on the Bauhaus influence of shape and color informing the collection, our concept explored the relationship between vast white mountain and the vibrant clothing, culminating in the skier’s heightened senses on the mountain.

“Love it!... Creatively they pushed the boundary”

Evelyn Thurner
Head of Marketing

FRESHBRITAIN @ ISPO 2024

FreshBritain will be attending ISPO Munich 2024 from December 03 - 05. Book your meeting with FreshBritain's Founder, Bob Sheard, by emailing bob@freshbritain.com.

Article first published Oct 17, 2024

Written by