Brand+ : The OS For Brand Growth

A brand purpose is a company’s reason for existence, beyond its business goals and objectives. It's the ‘why’ behind the operation, and is usually related to the customers it serves and the market space it wants to fill.

Brand purpose goes beyond existing to make a profit, and really sets out to answer the bigger questions of why? It is the core purpose, cause or belief, setting out the very reason your company exists. The trajectory of a brand depends on its purpose — defining and shaping its culture and spirit.

Having a clear and compelling brand purpose is important to drive growth; purpose-driven companies and brands outperform their competitors on multiple levels.

The President of Levi’s Global invited FreshBritain to ‘unfuck’ the company, which manifested into the ‘Live in Levi’s’ campaign and the company’s stock market flotation in 2019.

Levi’s Purpose? Enduring Authenticity!

“Whist you may wear other jeans, you live in Levis”

A common challenge is keeping storytelling consistent as content demands grow across channels. Brand+ solves this by connecting brand strategy directly to content production, ensuring everything stays on brand.

We’re onboarding 10 brands this year, including Salomon and N.Peal, and would like to share a quick overview with you. Contact naomi@freshbritain.com
for more information.